Press Releases

HORSHAM, Pa. – Sept. 7, 2016 –The Penn Mutual Life Insurance Company’s (Penn Mutual) latest awareness campaign motivates families to get serious about their dinner table conversations. As part of September’s Life Insurance Awareness Month, the 169-year-old organization surveyed approximately 800 consumers nationwide to find out what they consider appropriate to discuss at the dinner table.

Shockingly, most people would prefer to discuss hypothetical topics such as the zombie apocalypse or winning the lottery over realistic and important topics like life insurance and life planning. The survey found that “taboo” dinner table conversations included salary, how much life insurance you have and how children would survive if parents suddenly passed away.  

In addition, Penn Mutual took to the streets to ask consumers face-to-face what they think of the survey results, what they would comfortably talk about at the dinner table and what they feel is “taboo” conversation, “Ditch or Discuss.”

“Last year we asked consumers what they would rather do than talk about life insurance. We received some hilarious responses, “Would You Rather,” but it helped people realize that talking about life insurance is not as difficult or as painful as some perceive it to be. This year we wanted to go a step farther and focus on family discussions and motivate people to have these important conversations before it’s too late,” says Penn Mutual chief marketing and digital officer, Jeff Fleischman. “Everyone knows that avoidance is never the appropriate solution, so we want families to get serious and address these issues,” Fleischman explains. 

About The Penn Mutual Life Insurance Company 
Since 1847, Penn Mutual has been driven by our purpose to create a world of possibilities.  At the heart of this purpose is the belief that purchasing life insurance is the most protective, responsible and rewarding action a person can take, and is central to a sound financial plan. The company is committed to helping families unlock life’s possibilities through life insurance and annuity solutions. This is accomplished through a national network of financial professionals, who help clients make great things possible. Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc., Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual on the Internet at http://www.pennmutual.com/.

Contact

Kim Harmsen
Gregory FCA
(610) 228-2134

Keith Bratz
Penn Mutual
(215) 956-7907